Kamala Harris broke back onto the scene with one ridiculous move
Harris’ spectacular defeat is still pretty fresh. But she’s trying to revive her image.
And now Kamala Harris broke back onto the scene with one ridiculous move.
Dormant Accounts Spring Back to Life with a Rebrand
After going quiet following her loss to Donald Trump in November 2024, Harris reactivated her “KamalaHQ” accounts on X and other platforms to announce the shift to “Headquarters,” with the X handle now @headquarters_67.
The move came after a cryptic teaser posted on February 4, featuring a screen recording of login attempts with humorous failed passwords like “waytooonline,” “thebabysitterisweird,” and “project2025wasreal,” before succeeding with “headquarters” and ending on a black screen saying “Tomorrow.”
In a video message shared early on February 5, Harris explained the update: “It’s where you can go online to get basically the latest of what’s going on and also to meet and revisit with some of our great, courageous leaders. I’m really excited about it, so stay engaged, and I’ll see you out there.” She described it as a place to connect with “elected leaders, community leaders, civic leaders, faith leaders, young leaders.”
The accounts, which boast over 1 million followers on X and millions more across platforms like TikTok, are being repositioned as a “Gen-Z led progressive content hub” in partnership with the nonprofit People For the American Way.
Harris will serve as “chair emerita,” with former campaign staff reuniting to handle operations, though she reportedly has no editorial control.
Post-Election Context and Timing
The original KamalaHQ went dormant after a final post on November 5, 2024, thanking followers with Harris and Tim Walz pictured alongside the caption: “From all of us at Kamala HQ: Thank you for following along 💙.”
Since conceding, Harris has focused on her memoir 107 Days, book tours, public appearances, and occasional commentary on issues like immigration enforcement. She explicitly ruled out a 2026 run for California governor last year and has settled into private life in a multimillion-dollar Malibu home with husband Doug Emhoff.
This rebrand arrives over a year after the election, prompting speculation about her long-term political plans amid whispers of a potential 2028 bid—though the initiative frames itself as ongoing youth mobilization against “far-right extremism” rather than a direct campaign vehicle.
Questions About Impact and Relevance
While the rebrand reunites elements of her 2024 digital team and leverages existing massive followings for progressive organizing on platforms like X, TikTok, Substack, and potentially YouTube, it highlights the challenges Democrats face in recapturing momentum after recent setbacks.
The pivot to a “next-generation campaigning” hub may aim to energize young voters ahead of midterms, but its reliance on rehashed branding and vague promises of connecting with “courageous leaders” leaves some wondering if it offers fresh ideas or simply keeps Harris in the conversation without a clear path forward.
